Web Analytics Course | Market Campus

Web Analytics

Learn how to utilize your analytics to make data-driven decisions to grow your company | Created With ❤️️ by Market Campus

What to Expect

This course will dig into tools like Google Analytics to better understand how users are interacting with your content and what you can do to increase conversions.

A Better Way to Learn

  • Regularly Updated Course
    This course is constantly being updated to ensure that you are learning the absolute latest and greatest.
  • 24/7 Access to Private Community
    Learning online doesn't mean you have to learn alone. Your subscription includes access to a thriving student community where you can get feedback and help with your marketing and learning.
  • Graded Practice Quizzes
    We're constantly adding and updating quizzes throughout this course so that you have a way of checking your understanding and finding areas you need to strengthen.
  • Learn on Any Device
    All of our courses are responsive so can learn on your laptop at home or on your phone when riding the bus.
  • Individual Progress Tracking
    Our platform tracks your progress so you'll know exactly where you left off and what you have accomplished.
  • Learn at Your Own Pace
    Your learning shouldn't get in the way of your busy schedule. You'll have 24/7 access for as long as you choose to stay subscribed. This means you can learn on your own time at your own pace.

Purchase With Confidence

  • Cancel Anytime
    Only want to use Market Campus for a month? No problem. You can cancel your subscription at anytime to avoid renewing your subscription.
  • 7 Day Money Back Guarantee
    We're so confident you will find value in this course that we'll give you a 100% refund if you aren't happy. Just let us know within 7 days of purchasing the course and we'll refund your money back, no questions asked.
Market Campus
Market Campus

Course Curriculum

Introduction to Market Campus
How Market Campus Works
Who Should I Follow?
Tracking Your Efforts
Why Tracking Is So Important
Understanding Conversions
Tracking Offline Efforts
Getting Started With Google Analytics
Intro to Google Analytics
Setting Up Google Analytics
Google Analytics Demo Account
Important Terms To Know
Understanding Traffic Sources
The Different Sections In Analytics
Adding Additonal Users
Navigating Google Analytics
Using The "Real-Time" Section
From Google: Reporting Overview
Using The Reporting Features
More Reporting Features
​From Google: Audience Reports
Breaking Down The Audience Report
​From Google: Acquisition Reports
Breaking Down The Acquisition Report
From Google: Behavior Reports
Breaking Down The Behavior Report
Setting Up Goals and Conversions
What Is "Not Provided?"
Google Analytics Quiz
Understanding UTM Parameters
Introduction to UTM Parameters
Real Example of UTM Parameters
Building URL's With UTM Parameters
Removing Spam and False Data
Ghost Spam Filter
Crawler Spam Filter
Language Spam
Excluding Internal Traffic
Using Segments to Hide Historical Spam
Using Google's Bot Filter
What's Next?
Our Web Analytics Roadmap