Search Engine Optimization (SEO) Course | Market Campus

Search Engine Optimization

Increase your visibility on search and drive more organic traffic to your website | Created With ❤️️ by Market Campus

What to Expect

This course will walk you through some of the most critical topics in search engine optimization (SEO). You'll be trained in the latest tools and strategies to help your site perform better in search results.

A Better Way to Learn

  • Regularly Updated Course
    This course is constantly being updated to ensure that you are learning the absolute latest and greatest.
  • 24/7 Access to Private Community
    Learning online doesn't mean you have to learn alone. Your subscription includes access to a thriving student community where you can get feedback and help with your marketing and learning.
  • Graded Practice Quizzes
    We're constantly adding and updating quizzes throughout this course so that you have a way of checking your understanding and finding areas you need to strengthen.
  • Learn on Any Device
    All of our courses are responsive so can learn on your laptop at home or on your phone when riding the bus.
  • Individual Progress Tracking
    Our platform tracks your progress so you'll know exactly where you left off and what you have accomplished.
  • Learn at Your Own Pace
    Your learning shouldn't get in the way of your busy schedule. You'll have 24/7 access for as long as you choose to stay subscribed. This means you can learn on your own time at your own pace.

Purchase With Confidence

  • Cancel Anytime
    Only want to use Market Campus for a year? No problem. You can cancel your subscription at anytime to avoid renewing your subscription.
  • 7 Day Money Back Guarantee
    We're so confident you will find value in this course that we'll give you a 100% refund if you aren't happy. Just let us know within 7 days of purchasing the course and we'll refund your money back, no questions asked.
Market Campus
Market Campus

Course Curriculum

Welcome to the Course
02:10
How Market Campus Works
Who Should I Follow?
What Is SEO?
11:33
Intro to SEO
Google's Matt Cutts Explains Search
Indexing & Caching
Using Google Search Operators
SERP (Search Engine Results Page)
Types of Keywords/Search Queries
On-Page Optimization
17:07
Key On-Page Elements
Content and Keywords
Meta Title Tag
Finding The Meta Title Tag
Meta Description
Optimizing Your URL's
On-Page SEO Quiz
Status Codes & Redirects
05:03
What Are Status Codes?
Download Redirect Path Extension
How to Use Redirect Path
Wildcard Redirects
How To Create a Redirect
Status Code Quiz
Moz SEO Toolbar
Who Is Moz?
Download The Toolbar
Setting Up The Toolbar
Understanding Moz Metrics
Moz Metrics Quiz
Duplicate Content
14:44
Understanding Duplicate Content
Fixing & Preventing Duplicate Content
Duplicate Content Resources
Duplicate Content Quiz
Telling Search Engines How To Crawl Your Website
Using robots.txt
The "noindex" Tag
What Are Sitemaps?
Site Crawl Quiz
Google Search Console
What Is Google Search Console?
Setting Up Search Console
Submitting Your Sitemap To Search Console
How To Use Google Search Console
Search Console Quiz
Keyword Research
Finding Good Keywords
Setting Up AdWords
Google Keyword Planner
Finding More Keyword Ideas
Calculating The Best Keywords
Moz Keyword Explorer
Enter Your Keyword(s)
Overview Page
SERP Analysis & Mentions
Keyword Suggestions
Analyzing Your Keyword List
Assigning Keywords
Keyword Research Quiz
Links 101
The Importance of Links
Anchor Text Basics
When To Use "nofollow"
Careful Link Building
More Bad Ways To Build Links
Links 101 Quiz
Building Links & Partnerships
Outreach Versus Public Relations
Types of Outreach
The Do's and Dont's of Outreach (Part 1)
The Do's and Dont's of Outreach (Part 2)
The History of Link Building
Finding Blogs For Outreach Through Google
Using OSE to Find Link Opportunities
Using Followerwonk For Prospecting
Staying Organized In Your Outreach
Outreach Template Tutorial
Leveraging Content Marketing for Links
15:15
Using Content Marketing to Build Links
Activity: Testing Your Knowledge
Activity Answers
Creating Linkbait
Notify Your Sources
Tools For Content Creation
Site Architecture
Site Architecture Tips
Activity: Testing Page Authority
Dealing With Javascript & Flash
Using AJAX
What Is Internal Linking?
Internal Linking Types & Tips
Finding Internal Link Opportunities
Site Architecture Quiz
Page Speed
Why You Should Care About Page Speed
Google PageSpeed Insights
Wordpress Solutions
Competitive Analysis
Understanding Competition
Competitive Analysis
Introduction to Open Site Explorer
Using "Compare Link Metrics" In OSE
Tracking Your SEO Efforts
Tracking Your Link Building
Tracking Your Search Rankings
Tracking Offline Efforts
Why Is Tracking So Important?
Google Updates & Penalties
Google's Updating Algorithm
Panda Update
Penguin Update
Hummingbird Update
Understanding Notable Google Updates
Recovering From a Google Penalty
Auditing Your Website
04:32
What Are Site Audits?
SEO Site Audit Template
How to Use the Audit Template
Local SEO
What Is Local SEO?
Understanding Local Specific Search
Optimizing Your Local Presence
Which Local Directories Should You Focus On?
Getting Positive Reviews
Responding to Reviews
Using Moz Local
Mobile SEO
Mobile SEO and Design Types
Mobile SEO Tips
Testing Your Mobile Experience
What's Next?
Our SEO Roadmap