2018 Search Engine Optimization (SEO) Course | Market Campus

The 2018 SEO Playbook

Increase your visibility on search and drive more organic traffic to your website

A Better Way to Learn

Regularly Updated Content

24/7 Access to Student Community

Learn on Any Device

Learn at Your Own Pace

Graded Practice Quizzes

Individual Progress Tracking

Course Curriculum

Welcome to the Course


  • How Market Campus Works

What Is SEO?


  • Intro to SEO
  • Google's Matt Cutts Explains Search
  • Indexing & Caching
  • Using Google Search Operators
  • SERP (Search Engine Results Page)
  • Types of Keywords/Search Queries

On-Page Optimization


  • Key On-Page Elements
  • Content and Keywords
  • Meta Title Tag
  • Finding The Meta Title Tag
  • Meta Description
  • Optimizing Your URL's
  • On-Page SEO Quiz

Status Codes & Redirects


  • What Are Status Codes?
  • Download Redirect Path Extension
  • How to Use Redirect Path
  • Wildcard Redirects
  • How To Create a Redirect
  • Status Code Quiz

Moz SEO Toolbar

  • Who Is Moz?
  • Download The Toolbar
  • Setting Up The Toolbar
  • Understanding Moz Metrics
  • Moz Metrics Quiz

Duplicate Content


  • Understanding Duplicate Content
  • Fixing & Preventing Duplicate Content
  • Duplicate Content Resources
  • Duplicate Content Quiz

Telling Search Engines How To Crawl Your Website

  • Using robots.txt
  • The "noindex" Tag
  • What Are Sitemaps?
  • Site Crawl Quiz

Google Search Console

  • What Is Google Search Console?
  • Setting Up Search Console
  • Submitting Your Sitemap To Search Console
  • How To Use Google Search Console
  • Search Console Quiz

Keyword Research

  • Finding Good Keywords
  • Setting Up AdWords
  • Google Keyword Planner
  • Finding More Keyword Ideas

Calculating The Best Keywords

  • Moz Keyword Explorer
  • Enter Your Keyword(s)
  • Overview Page
  • SERP Analysis & Mentions
  • Keyword Suggestions
  • Analyzing Your Keyword List
  • Assigning Keywords
  • Keyword Research Quiz

Links 101

  • The Importance of Links
  • Anchor Text Basics
  • When To Use "nofollow"
  • Careful Link Building
  • More Bad Ways To Build Links
  • Links 101 Quiz

Building Links & Partnerships

  • Outreach Versus Public Relations
  • Types of Outreach
  • The Do's and Dont's of Outreach (Part 1)
  • The Do's and Dont's of Outreach (Part 2)
  • The History of Link Building
  • Finding Blogs For Outreach Through Google
  • Using OSE to Find Link Opportunities
  • Using Followerwonk For Prospecting
  • Staying Organized In Your Outreach
  • Outreach Template Tutorial

Leveraging Content Marketing for Links


  • Using Content Marketing to Build Links
  • Activity: Testing Your Knowledge
  • Activity Answers
  • Creating Linkbait
  • Notify Your Sources
  • Tools For Content Creation

Site Architecture

  • Site Architecture Tips
  • Activity: Testing Page Authority
  • Dealing With Javascript & Flash
  • Using AJAX
  • What Is Internal Linking?
  • Internal Linking Types & Tips
  • Finding Internal Link Opportunities
  • Site Architecture Quiz

Page Speed

  • Why You Should Care About Page Speed
  • Google PageSpeed Insights
  • Wordpress Solutions

Competitive Analysis

  • Understanding Competition
  • Competitive Analysis
  • Introduction to Open Site Explorer
  • Using "Compare Link Metrics" In OSE

Tracking Your SEO Efforts

  • Tracking Your Link Building
  • Tracking Your Search Rankings
  • Tracking Offline Efforts
  • Why Is Tracking So Important?

Google Updates & Penalties

  • Google's Updating Algorithm
  • Panda Update
  • Penguin Update
  • Hummingbird Update
  • Understanding Notable Google Updates
  • Recovering From a Google Penalty

Auditing Your Website


  • What Are Site Audits?
  • SEO Site Audit Template
  • How to Use the Audit Template

Local SEO

  • What Is Local SEO?
  • Understanding Local Specific Search
  • Optimizing Your Local Presence
  • Which Local Directories Should You Focus On?
  • Getting Positive Reviews
  • Responding to Reviews
  • Using Moz Local

Mobile SEO

  • Mobile SEO and Design Types
  • Mobile SEO Tips
  • Testing Your Mobile Experience

What's Next?

  • Our SEO Roadmap

Students ♥ Market Campus

Market Campus is great! The content is up to date, well-outlined and presented in simple terms. I am very pleased with Market Campus! Totally worth your time.
Klay Jones Student
Very informative- was extremely helpful to get out of the gate fast. It’s up to date and easy to learn. They hit visual, audio, reading, etc. Great price for the product.
Jennifer Amarillo Student
The course content is informative and I can promise that you’re not going to be bored. Tons of hands-on activities and some awesome secrets of the trade can all be found here.
Jessica Simmons Student

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